Your website is the face of your brand in the digital world and may very well be the most powerful tool in your marketing strategy. It describes the ideas, vision, mission, and beliefs of your company. Before making a sale, people usually visit websites to learn more about the merchandise or company. They appear through the website to gain knowledge about the usage and pros & cons of the merchandise & services. If they find relevant information and answers to their questions, they might be more willing to form the acquisition-websites influence customers
A good website is important for your brand to stand out from the remainder of its competitors. The way your website looks influences visitors to become customers or have any sort of interaction –
Customers flock in to view more information about your brand or product and make purchasing decisions based on the web experience. A recent study found that 88% of customers gather information on websites after gaining interest in a product introduced on television, in magazines, and in newspapers. In addition, the study revealed that 52% of customers access the web on their PC or smartphones after gaining interest in a product in-store, with 62% of respondents answering that they would either stop gathering information or not buy the product in consideration if the website does not meet the needs of consumers.
Website influence about 97% of customers in purchase decisions
Working on your company’s website?
Here are three factors that make a website influential and interesting ,websites influence customers
1. Color schema
The main focus of visitors is the visual appearance of the website. A good color scheme is what gives them reassurance of a brand’s worthiness. Every color carries special psychology behind it. Using the proper color scheme at the right time takes tons of thought. Your choice of colors defines your brand’s core values and concepts. To convey the proper message to the proper audience, you need to pick an ideal combination of colors.
2. Content
Actionable website content, on the other hand, will be highly valued by readers.
Text
It involves in-depth information about your company: Its history, products & services, core values & beliefs, future plans & expectations, position within the market, reports & surveys, and more. Having this information gives customers assurance of the product’s quality and reliability. Your website content should be written for your target audience. Use captive headlines and sentences and be informative as well as appealing while presenting your facts on your website.
Images
Images do not just attract attention; they will evoke various reactions from visitors. they will convey messages intimately within less time. Include graphics related to your products or services and pictures from your recent events and processes which support your text.
Videos
Videos attract more attention and provide more information. you can embed videos like tutorials on how to use your products and services, webinars, testimonials, unboxing of your product, procedures and processes, videos from recent events, and more to support your text. Tip: Embed videos on your website rather than uploading a video. This enhances page loading speed.
3. Testimonials and Reviews
Testimonials and reviews give assurance to your readers and visitors that the merchandise or services they’re getting are safe to use. They build your reputation online and provide information about your brand’s position within the market to your prospects. there’s a person’s tendency; if others had an excellent experience with a product, then we believe it’ll be useful to us. Having testimonials and merchandise reviews on your site enhances user experience.
Websites with an ideal combination of those elements get more views and enhance viewers’ experience. These experiences have a greater impact on customers and their purchasing decisions.
