Enhancing Brand Identity and Online Presence for Best Western Plus – Pearl Creek Hotel
For Best Western Plus, we designed a modern and elegant digital experience that reflects the brand’s hospitality standards while enhancing user engagement and online presence.
Our work for Best Western Plus focused on creating a visually refined and user-friendly website that highlights the hotel’s offerings and delivers a seamless browsing experience across devices.
Hospitality
Dubai, UAE
3 Months
Brief:
The Best Western Plus – Pearl Creek Hotel, a prominent name in the hospitality industry, aimed to strengthen its brand identity and elevate its online presence. The objective was to align the hotel’s visual and digital assets with its modern, luxurious positioning while delivering a refined and consistent brand experience.
Our approach focused on creating a visually elegant and user-friendly digital platform that highlights the hotel’s premium amenities, accommodations, and services. Emphasis was placed on responsive design, intuitive navigation, and engaging visuals to ensure a seamless experience across all devices.
By combining strong branding with a performance-driven website design, the project successfully enhanced guest engagement, improved brand perception, and supported increased inquiries and bookings.
Objective:
Create visually engaging materials that effectively communicate the hotel’s offerings and enhance its market presence.
Design and launch a user-friendly website that highlights the hotel’s features, services, and booking options, and improves overall user experience.
Strategy:
Branding
Developed brand guidelines to ensure consistency across all marketing materials
Graphic Design
Crafted visually appealing promotional materials for social media and online campaigns to drive engagement and awareness.
Website Design
Developed a responsive, modern website with a focus on intuitive navigation and enhanced user experience
Strategy:
Our strategy began with understanding the hotel’s brand values, target audience, and market positioning. We focused on aligning the visual identity and digital experience with the hotel’s modern and luxurious appeal.
Branding
Developed brand guidelines to ensure consistency across all marketing materials
Graphic Design
Crafted visually appealing promotional materials for social media and online campaigns to drive engagement and awareness.
Website Design
Developed a responsive, modern website with a focus on intuitive navigation and enhanced user experience
Results :
The project successfully revitalized the hotel’s brand, resulting in a cohesive visual identity and enhanced market presence. The new website improved user experience and increased online bookings, while the graphic design materials boosted engagement and brand visibility
