Designing a logo is simple, right? Logo Designing Trends
Think again. There’s more to crafting a brand’s visual identity than just placing a name in a square and calling it a day. Logo designers are in high demand, and it’s for good reason.
A logo is often a company’s first impression, one that can impact a customer’s brand perception, purchase decisions and overall attitude toward a product.
We live in a society painted with brand logos. Even toddlers who can’t yet tie their own shoelaces recognize many logos or are able to deduce what a company sells just by looking at its brand mark.
For those who are about to embark on a brand design journey, or think it’s time for their company’s visual identity to undergo a facelift.
It’s essential to keep up with the latest logo trends to ensure your personal or business branding always looks fresh.
Let’s get to know top logo design trends in 2020,
1. Simplification
Removing extra details and creating minimal, easy-to-recognize logos can strengthen branding. Communicating something while using less to do so will always be more powerful.
2. Original Geometry
In place of the usual circles and squares, expect to see more unique geometric compositions creating shapes or patterns within logos.
3. Unusual fonts
We’re expecting to see both unusual treatment of familiar fonts or altogether more unique and custom fonts. This can really help set a brand apart knowing that it is not merely using the same used by a dozen others.
4. Gradients
Instagram surprised us all with its gradient-focused logo in 2016, but this seems to have set the ball in motion for other brands to follow suit as we have seen more and more brands try out gradients for themselves.
5. Cluttered design
What is being dubbed “cluttered design” here, I would actually argue is not. The trend is actually creating motion and depth within a flat design. Overlapping shapes, color tins, and different angles can create an illusion of movement or dimension.
6. Chaotic arrangement
This trend goes against best practices for legibility but in doing so creates a more memorable logo that is more recognizable as an image or shape rather than text. This works especially well for artistic industries such as design, music, and fashion.
7. Geometric letters
Similar to chaotic arrangement, the use of geometric letters is giving the type of logo a creative twist.
In other words, instead of just their traditional form, each letter becomes a unique graphic element, where you can still identify the letter, but more because of its shape than each exact line.
8. Emblems
Traditionally emblems have been seen as more ornate pieces of visual branding (think state seals) but in combination with the more minimal trends we can expect to see some more simplified emblem-type logos.
9. Scaling
This is another element that I think is introducing more depth back into the logo world. In using a scaling effect with type or other elements, you can create direction, scale, and weight within your logo.
10. Text destruction
By hiding or obscuring parts of letter forms, designers are creating more intellectually stimulating designs. When this trend is done well, it gives your brain just enough info to fill in the blanks without pulling a muscle.
Personally, as a permanent fan of minimal design, I’m very excited to see how some of these trends play out in coming years
What big brand will we see rebrand next year and what trends will they bet on?