Instagram is an incredibly expressive platform for everyone who has creative ideas and an eye for design. With quite 500 million active users daily, it is also an excellent platform to build your brand,Instagram Strategies To Build Your Brand
With the proper strategy, Instagram is often one of the most powerful tools in your arsenal.
1. Build a community around an actionable Instagram hashtag
This strategy is perfect thanks to getting your audience to interact together with your brand. Nike did it well with their winter campaign Choose Your Winter. Instagram themselves have recognized Nike for having the power to start out a movement with their #runfree campaign.
Smaller brands can leverage hashtag campaigns also. Take #EEEEEATS as an example. This hashtag was created by the blokes at Infatuation to make a web food community for “anyone who is serious about food but doesn’t take food too seriously,” consistent with their site. And it’s worked absurdly well with over 8,417,214 posts shared using the prevalent hashtag for foodies everywhere on the map.
2. Partner with an honest cause that supports your brand’s values
Few brands take a singular approach to their posts by promoting and sharing their partnerships with their followers. As an example, SweetGreen, a lunch spot for salads, soups, and fro-yo, prides itself on serving local and organically sourced ingredients from farmers and trusted partners.
They’ve developed a relationship with the non-profit FoodCorps. This partnership aligns seamlessly with SweetGreen’s healthy-living values since FoodCorps’ mission is to enable children to form healthier choices when it involves food. This SweetGreen Instagram beautifully demonstrates their partnership with FoodCorps and displays how their values align and what their company stands for.
3. Relate to your followers while staying relevant to your brand
You always want to be thinking within the mindset of your target consumers. Likely you’ve already established a couple of buyer personas and have thought of the makeup of the leads you’re nurturing and therefore the customers you’re delighting. But now you would like to believe why they’re on Instagram. To kill time? to ascertain what’s up with their friends? To check in on what their children are up to?
Harpoon does this well by always using humor, delicious-looking recipes made or inspired by their beer flavors, and always staying relevant to the time of year while promoting their seasonal flavors, to point out how they relate to their followers.
4. Don’t over-post
This tip is pretty self-explanatory, except for those new to the Instagram platform, please note that over-posting may be a big insta-no-no!
If you’re tempted to post multiple pictures directly, use Instagram’s album feature, which allows you to form a carousel gram with multiple pictures in a slideshow format. That way, you won’t clog your followers’ feeds and cause them to unsubscribe at all times.
According to a study from CoSchedule, the optimal amount of times for a business to post on Instagram per day is 1-2, but no more or less. They also found the simplest times to post are between 8:00 am – 9:00 am and 2:00 am (so confirm to schedule that post!). i might guess this is often because people have longer to see their feeds in bed within the morning, also as when commuting to figure.
5. Promote your Instagram everywhere
This one is additionally somewhat self-explanatory, but you would like to leverage this channel in the same way you are doing your other social networks. For instance, does one have social icons on your homepage or product pages connecting visitors to your social channels? An Instagram icon must be added also.
Instagram Feed allows you to embed your feed right inside a WordPress website.
When fixing your Instagram account, you ought to first connect with Facebook to tug in your friends, but this is often just the beginning of promoting your channel. you ought to be running Instagram campaigns across your social networks and sending out reminders to employees, brand ambassadors, and partners (basically anyone who’s established a positive relationship together with your brand) to use your business hashtag and any hashtags that are relevant or important to a marketing campaign running.
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